Apple Watch app for CVS Health
UX Design CVS Health 2025 Senior Experience Design Lead

Apple Watch App
for CVS Health

From backlog to live product in 24 hours — a story about speed, trust, and what's possible when a small team moves together.

Outcomes
24h
Concept to live product
1st
CVS Apple Watch design system foundation created
✓ Live
Shipped within the release window
Roadmap
Turnaround put Apple Watch on leadership's radar
Senior Experience Design Lead
I stepped in when the team was short on capacity. I mapped requirements and authentication scenarios, built the mini design system, designed all screens, iterated live with Product, and ran design QA with engineers over Slack before the noon deadline.
Small and fast
Naresh and Bhanu (Engineers, who initiated the concept), Himanshu and Carly (Product), Dan Staton (Design)
Speed plus Craft
Design Systems, UX Strategy, Negotiation with Product, Engineer Collaboration, UI in Figma, Rapid Prototyping
Overview

A 24-hour turnaround, start to finish

On the afternoon of July 16, 2025, I got word that the team needed help getting a new Apple Watch feature into the next release — due at noon the following day. Everyone was stretched thin. I stepped in and made it happen.

By noon the next day, "Upcoming Appointments" was live in the CVS Health Apple Watch app, designed, QA'd, and shipped. Along the way, I built the first foundation of our team's Apple Watch design system using CVS styling and components.

Why this matters
Apple Watch hadn't been a priority for upper leadership. This turnaround caught their eye and put Apple Watch improvements on the roadmap for the very first time.

The Problem

Too many steps just to check an upcoming appointment

Apple Watch is designed for quick glances without pulling out your phone. But viewing upcoming CVS appointments required multiple steps through the iOS or Android app, or digging through emails and texts. I mapped out the flows to illustrate the contrast: fewer taps on Apple Watch, more immediate value for patients.

Upcoming appointments user flows

Flow comparison: Apple Watch requires significantly fewer steps than iOS/Android or searching through email and texts.


24-Hour Turnaround

How we went from concept to live in a day

Morning, Day 1
Engineers built a concept on their own initiative

This feature had been sitting in the backlog for a while. During a sprint with extra capacity, engineers Naresh and Bhanu took it upon themselves to create a proof of concept, replicating the existing "Prescriptions" screen structure for appointments. When they showed it to Product members Himanshu and Carly, excitement was immediate. Then came the ask: could we get it into the next release, due tomorrow at noon?

Engineer concept screens

The engineer concept — a starting point that proved the idea was feasible, but needed design thinking around authentication and content.

Afternoon, Day 1
I mapped requirements and authentication scenarios

I stepped in and immediately wrote down every requirement and open question I had. The key complexity was authentication. Patients fall into different levels of access, and each needed its own screen state:

  • Level of Authentication 1 (Guest): For privacy reasons, patients without a full CVS account would need to be directed to their phone. I needed a clear, helpful screen to handle that gracefully.
  • Level of Authentication 2: Patients with a full account could also land in a state with no upcoming appointments, or having already signed out of the phone app.
  • Card content: I referenced the existing CVS Health iOS "Upcoming Appointments" card to make sure we were showing the same key information patients already expected to see.
Requirements list

Requirements and open questions captured before design began.

LOA authentication flow

Authentication flow mapping for both LOA1 and LOA2 scenarios.

End of Day 1
I built a mini Apple Watch design system from scratch

Our design team had no CVS-styled Apple Watch components. The existing Apple Watch sections had been built entirely by engineers without any design involvement. So I searched for community Figma files, then used them as a starting point to build a mini design system with CVS text styles, icons, and colors. It was exactly what I needed to move quickly the next morning.

Apple Watch design kit
Apple Watch design kit 2
Design system components

The mini design system: CVS-styled text styles, icons, and list-view card variants — a foundation for future Apple Watch features.

Morning, Day 2
Assembled the screens, then iterated live with Product

First thing in the morning, I pulled the components into frames using auto-layout, accounting for every authentication scenario. Then Himanshu, Carly, and I got on a call together. We worked through the content for the error states and made a few small text adjustments in real time. It was a genuinely good collaboration, and we were done quickly.

Final designs

All screens designed with auto-layout: appointment list, empty states, and both authentication scenarios.

Before Noon, Day 2
Live design QA over Slack — shipped on time

Naresh, Bhanu, and I needed to move fast. We huddled over Slack while Bhanu shared his screen, going through each scenario live. I took screenshots, annotated them directly in Figma, and sent them back in the same call. Within 30 minutes, the coded implementation matched the designs exactly. We hit the release window. "Upcoming Appointments" was live.

Design QA over Slack

Live QA over Slack: screenshots annotated in Figma and sent back in real time until the implementation matched the designs.


Result

Shipped — and a foundation for what comes next

Patients can now check upcoming appointments directly from their wrist. The mini design system I built serves as a foundation that can grow with future Apple Watch features. More than anything, this collaboration proved something we already suspected: when a small group has clear ownership and real trust in each other, incredible things can ship in 24 hours.

Shipped in 24 hours
From backlog item to live, within the release window, in a single day
Design system foundation
First CVS-styled Apple Watch components, ready to grow with future features
On the roadmap
Leadership attention on Apple Watch for the first time — now a real priority to explore
Next iterations planned
PreCheck-in, add to calendar, get directions, and new appointment scheduling
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