Sr. Experience Design Manager & Lead at CVS Health

Teacher.
Designer.
Leader.

I went from educating 1st graders to leading design teams at CVS Health and Wayfair. Teaching is the core of who I am — it's what drove me to build genuine empathy for users and to coach and grow the designers around me.

Dan Staton
My differentiator
Teaching taught me that empathy is a skill, not a trait. I bring that to every team I lead and every product I design.

Why UX matters to me

Chapter 01
Every lesson plan was a UX problem
I genuinely loved teaching. Every lesson was a design challenge — how do you make something complex feel accessible and engaging for a specific audience with different needs? I was fascinated by ed-tech and the potential of technology to transform classrooms. In my spare time I read "Steve Jobs" by Walter Isaacson and became captivated by the idea that simplicity is the hardest thing to design. I didn't have the vocabulary yet, but I was already thinking like a designer.
Chapter 02
Ed-tech had me hooked — I wanted to build it
While teaching at York Elementary, I became increasingly excited about the potential of ed-tech to improve the lives of teachers and students. I wanted to be part of building it. I earned my UX certificate at General Assembly and landed my first role at TeachersConnect — a social networking app built for teachers. Watching educators' workflows improve because of something I designed was everything I'd hoped for. It confirmed that UX was the right path, and it gave me a north star: design for the people who need it most.
Chapter 03
If I could help teachers, who else could I help?
That question led me to Wayfair, where I grew from designer to managing 27 designers across enterprise platforms. Then to CVS Health, where I've led design for virtual care, health notifications, and 3rd party health integrations that reach millions of patients. My teaching background isn't behind me — it shows up every day in how I coach designers, run workshops, and advocate for the people using our products.
Dan whiteboarding at General Assembly
T-shirt signed by students and Steve Jobs book
Dan whiteboarding at TeachersConnect
Whiteboarding at General Assembly (top), the Steve Jobs book and t-shirt my students signed (bottom left), early work at TeachersConnect (bottom right).

Where I've been

Oct 2023 – Present
Sr. Experience Design Manager & Lead
CVS Health
Currently leading 3rd party health partnerships (reaching 10M patients), helping drive the Health100 app launch on a team of 6, and coaching the broader CVS design community on AI-integrated design. Previously managed the Digital Health Services design team, delivered health notification designs, and introduced planning improvements that cut average design delivery time by 2 weeks. Named CVS Annual Vibrancy Award winner in December 2025.
Teams of up to 7 direct reports 20+ designers coached overall 100% trust rating 35% faster delivery 10M patients reached 65% CTA engagement lift Health100 app launch
Jul 2021 – Oct 2023
Experience Design Manager
CVS Health
Led design creation of CVS Health Virtual Care, a new email design system, and the MinuteClinic health visit checklist while managing 7 designers.
1M+ patients in Virtual Care 221 emails → 23 templates 90% MinuteClinic conversion
Mar 2020 – Jul 2021
Product Design Manager
Wayfair
Facilitated vision design workshops to evolve Wayfair's Enterprise Design System and drove visual redesigns for 180 products, leading 27 designers through the process.
27 designers led 180 products redesigned 250+ workshop participants
May 2018 – Feb 2020
Product Designer
Wayfair
Led creation and adoption of Wayfair's Enterprise Design System and redesigned several enterprise products including 3D modeling tools and supplier portals.
Enterprise design system built 18 design education articles
Feb 2017 – Apr 2018
UX Designer
TeachersConnect
Designed the TeachersConnect app and marketing site through usability testing with real teachers. My first product role — and the proof of concept that UX could change people's working lives.
First UX role Designed for teachers
2013 – 2016
Elementary & Special Education Teacher
York Elementary School
Taught grades 1, 2, and 6. Managed individualized development plans and learned the most important skill I use today — understanding how different people think, learn, and need to be met.
Grades 1, 2 & 6 The foundation of everything

Teams, workshops & work

CVS Health Horizons team
Dan Staton
Wayfair enterprise design team
Wayfair early enterprise design team
Dan affinity mapping at General Assembly

A little something extra 🏺

I throw pottery on the wheel in my spare time. Both crafts share more than you'd expect — patience, iteration, and accepting that the first version is never the final one.

Dan sculpting pottery
Pottery piece
Pottery piece
Pottery piece
Pottery piece
Pottery piece
Pottery piece
Pottery piece
Ready to build something delightfulmeaningfulinspiringhelpfullastingdelightful together?